VASUMA EYEWEAR

2005, three friends—Jan Vana, Lars Malmsten, and Steffen Sundelius—set out on a mission to redefine the eyewear industry. They envisioned an alternative to traditional label brands, creating designs that blended vintage aesthetics with contemporary innovation. Inspired by the timeless elegance of the 1950s and 1960s, they infused their creations with modern elements and influences from popular culture. The result? Eyewear that enhances individuality and allows the wearer to express their personal style with confidence.

Tekumi partnered with Vasuma Eyewear to produce this Tokyo campaign, combining local production expertise, creative direction, and the city's electric nightlife to create a bold visual story around the brand's latest collection.

Street fashion campaign for Vasuma Eyewear in Tokyo, showing a model wearing oversized sunglasses against illuminated restaurant signs and the vibrant neons of Shibuya during the daytime.
Editorial eyewear photography for Vasuma Eyewear in Tokyo, showing two models wearing fashion sunglasses inside a graffiti-covered stairwell with a modern streetwear aesthetic.
Vasuma Eyewear fashion campaign photographed in Tokyo at night, featuring two models in designer sunglasses surrounded by motion blur, neon lights, and contemporary street style.
Vasuma Eyewear campaign photographed in Tokyo nightlife district, featuring a fashion model wearing tinted sunglasses beneath glowing red neon signs and vibrant city lights.
Fashion portrait of a model wearing Vasuma Eyewear sunglasses in Tokyo, photographed with a wide-angle lens inside an urban stairwell with creative motion effects.
Tokyo street fashion campaign featuring Vasuma Eyewear sunglasses, photographed at a busy city intersection at night with illuminated signs, traffic, and contemporary styling.
Street fashion campaign for Vasuma Eyewear in Tokyo, showing a model wearing oversized sunglasses against illuminated restaurant signs and the vibrant nightlife of Shibuya.
Editorial fashion portrait photographed in Tokyo, featuring a model wearing Vasuma Eyewear sunglasses seated on a narrow stairway with warm cinematic lighting and urban textures.
Fashion portrait of a model wearing Vasuma Eyewear sunglasses in Tokyo, photographed with a wide-angle lens inside an urban stairwell with creative motion effects.
Tokyo eyewear campaign featuring Vasuma Eyewear sunglasses, with two fashion models posing outside a restaurant storefront surrounded by colorful city lights and reflections.
Tokyo eyewear campaign featuring Vasuma Eyewear sunglasses, with two fashion models posing outside a restaurant storefront surrounded by colorful city lights and reflections.
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