CULTURE.

TALENT.

NETWORK.

CREATION.

JAPAN.

 

CONTENT IS KING. HERE’S WHY.

  • The eclipse of digital advertising

    Banners, pop-ups, and other intrusive formats are plummeting in efficacy. Ad fraud is rampant, as are ad blockers. Marketers are challenged to reach consumers in ways that excite rather than anger them. Content marketing allows us to inform, educate, entertain, and provide utility. It’s there when our audience wants it rather than when they don’t.

  • Global content

    International brands are challenged to globalize their content initiatives. Attention must be paid to what types of content can be repurposed across channels and cultures and what content must be created and published locally. Bottom line, businesses that treat their international markets like a separate business all together see the highest level of success.

  • Personality and style

    Content can easily be tracked and managed. We can measure the success of our content by how well it drives potential customers through a funnel. But there are softer returns on the investment into content. When done right, your content will start to give your product personality. Whatever the personality is, it must be intentional and authentic. And most of all it must be frequent to instil trust with your customer.

WHY TEKUMI?

Our sole focus is to be your one stop marketing solution for your Japan focused content for you brand.

We prefer that you think about the destination and enjoy the results instead of all the details on how to get there. So what DON’T you have to worry about?

  • LOCAL CONNECTIONS: no time wasting back and forth finding and co-ordinating with talent in most times unfamiliar territory. We take care of A-Z from the the creative talent, the models, hair and make up and locations.

  • KNOWLEDGE OF THE MARKET: if and how your marketing ideas will translate in a completely different market regarding behaviours and culture. What works in your home market does not mean it will work elsewhere and that is especially true for a market as unique as Japan.

  • RESPONSE TIME: we pride ourselves on quick, individualized service so when it comes to collaborating on your next ad campaign we can give you the prompt attention you expect.

READY TO COLLAB?